A great time for us to start working together is when:

You want to make sure your team knows how to respond during an unexpected (and inevitable) storm. Get your team ready to recognize the shift quickly, and effectively change strategy.

You see other companies get future-ready (or talk about getting future-ready); you are not sure what exactly they are doing, but you know you need to be ready.

Things are going “business as usual”, but you know a big storm is coming, and you want to be ready to respond quickly and effectively.

Nothing you know is working, and all bets are off as you are in the middle of the storm. This is a bit too late to prepare; let’s find your bearings, get through the storm, rebuild, and reestablish a “new normal”.

• Clarity around advancing and strategizing in uncertainty

• Ability to understand and respond faster and more effectively to turbulent situations

• Create a common understanding with your team for reorganizing as needed during turbulence

• Improved ability to read and understand the nuances of your dynamic context any time.

• Increased flexibility in using sensory-based and intellectual resources.

• Assessment of strategy fit between your practices and context.

• Reduced discomfort and overwhelm of being in uncertainty.

The situation rapidly deteriorates, the communication channels break down, accurate and timely information is not available, established experts do not have more reliable information than frontline workers, the trust level in established system goes down, familiar protocols and algorithms fail, complexity and speed increase, availability of resources goes down, and the level of stress and trauma for those experiencing the event goes up. These are just some of the things you can expect in extreme context. Your ability to foresee and prepare for it can determine how you, your team, and your company will fare.

“Big changes are coming, and I don’t know what to do or how to prepare.” Let’s get ready.

“How do we have a strategic plan if we don’t know how future storms will affect the company?” We can make a plan.

“I am not sure if my organization/team is ready for the storm.” Let’s assess vulnerabilities and strengths in the context of uncertainty as our default environment, and make a plan.

I may not be able to tell you what storm will happen, but I can tell you how it will happen, how it will affect the people and structures in your organization.

Relying on cutting-edge research, we will put a plan in place that allows you to strategize effectively as the storm unfolds.

I help corporate and private clients:

• Comfortably advance under the conditions of uncertainty

• Manage change in a way that is aligned with their core values

• Have insight to foresee and quickly respond to the onset of a major problem

• Re-discover internal motivation

• Engage in meaningful projects that make a difference

• Increase influence

• Build cohesive, productive teams that can reinvent themselves in turbulent times

• Create psychological safety in clients’ teams

• Enhance innovation and creativity in strategic decisions

• Decrease anxiety and the fear of not being good enough

• Become heard, seen, and valued by people who matter to them

• Resolve complex work-related and personal challenges

• Become better listeners

• Advance to more senior positions

• Get the results they want, faster

My clients are usually successful experts in their fields, who often feel that they want and can do more. They are mindful, experienced leaders who often carry the weight of the world on their shoulders. They want to experience more fulfillment, they want to be more effective in managing their energy as life rushes at them. My clients are changing the world at companies like Google, Facebook, Microsoft, Amazon, United Nations, and a number of financial and healthcare institutions.

1. Assess what is going on with the individual, the team and the organization.

2. Understand what the client wants to see happen as a result of our work.

3. Elicit the clients’ wisdom by offering new vantage points and taking a fresh perspective

4. Share cutting-edge research on practices and strategy under the conditions of uncertainty

5. Develop a course of action by experimenting, learning as we go, adjusting course along the way, and continuously assessing the questions “Where am I?”, “How am I?”, and “What do I do now?”

6. Sharpen sensory awareness and self-assessment skills to capitalize on both sensory and intellectual knowledge.

7. Improve wayfinding (i.e. flexibly strategizing) abilities through executive development interventions.

• I am both a researcher and an experienced practitioner.

• I am an analytical thinker with deep understanding of sensory-based knowledge, and understand how to work with hard data and sensory-based data.

• I have a proved track record in quickly and accurately assessing situations, implementing evidence-based solutions, building consensus, motivating people to adjust behavior patterns and think creatively.

All the topics for my keynote talks and workshops are rooted in cutting-edge empirical research of strategy in extreme context.

• Nature of uncertainty: why you can never get “through” it, and what to do when nothing you know is working

• Contexts of uncertainty: Baseline normal, extreme context, and new normal

• Understanding extreme context (features, cycle, timeline of innovation, etc.)

• Being future-ready: Recognizing and responding to red flags

• Impact of uncertainty on one’s mental, emotional and physical state, and how we can counteract it

• Role of intuiting in strategy: relevance of sensory-based knowledge in uncertainty

• Developing sensory self-awareness

• Wayfinding in the modern workplace: why “knowing as we go” is a legitimate, dominant and necessary strategy under the conditions of uncertainty

• Strategizing in uncertainty: wayfinding, navigating, and autopiloting

• Becoming a modern-day wayfinder

• Effective practices for advancing under the conditions of uncertainty

Life Coaching is a process that helps you align your daily life with your values, and with a bigger vision that you have for yourself.

We will have in-depth dialogue about your Life, and I will give you tools that you can use well beyond our sessions to determine what you really need and want, and what is truly the best path for you to make things happen.

My clients Live and work all around the world, so we meet either over the phone, via Skype, or Google+ Hangouts.

While some challenges can be resolved within one to three sessions, other situations can take several months to play out. Some clients prefer one or two "tune-up" sessions, while others like ongoing support of a coach as they are working on different aspects of their Lives over time. If you send me an email to Alina@AlinaBascom , briefly outlining your challenge, I'LL make a customized recommendation about the time frame based on your situation.

If you're ready, you can go directly to the page [ work with me executive coaching] , and purchase a package that suits you best.

If you prefer, you can email me, briefly outlining your situation, or set up an exploratory session for us to get acquainted and decide what package is the best match for you.

Email an Inquiry
Setup an Exploratory Call

Once you purchase a package, you will get a link to my calendar, and schedule your first session. You will receive homework a couple of days prior to your first session.

I'm happy to schedule a brief complimentary exploratory call to help us determine if I'm the right person to support you. Please, NOTE this consultation is not a coaching session, but rather, a conversation about what you need, and how I can support you in that.

Email an Inquiry Setup

Exploratory Call

To understand whether coaching is right for you, consider the following questions:

• Is there a gap between the life/career/relationship that you have and the one that you want?

• Are you ready to open up and get support as you explore your Life's options?

• Are you willing to make an investment into the support and structure that Life coaching provides?

• Are you a person who is generally psychologically healthy?

If you answer "yes" to all of the questions above, coaching is Likely to be a good resource for you.

• Finally give you an opportunity to talk about you: your goals, your hopes, your struggles, your gifts.

• Provide a safe, creative environment for brainstorming and goal-setting.

• Empower you to think big, get a fresh perspective, and act on your best ideas.

• Support you as you reinvent yourself